Tone of voice workshops

IKEA UK: Together with the IKEA marketing team in the United Kingdom and all their communication and media agencies, we ran a one day intense communication workshop. The goal was to clarify what IKEA should look and sound like. We focused on the visual and copy identity of IKEA, reviewing all types of external communication. The workshop was a face to face session with a mix of presentations and practical exercises. 66 participants had a rewarding and fun experience.

Almega, Stockholm: As a step towards implementing Almegas new Brand platform, all communicators took part in a three hour tone of voice workshop. The goal was to introduce new brand values and how to translate these into communication in practice. This was as interactive digital workshop with all 20 participants taking part from their home offices.

Program details