The aim of the Brand workshop is to learn what your company or organisation is all about - where it comes from, where you are going and what makes it successful. We will look into your history, your culture and your direction forward. To reach a common understanding of your business, we will also explore your marketing mix, who your customers are and their needs, as well as how they interact with your brand.

Why is this important?
A solid knowledge and understanding of your company, will give your co-workers confidence in their daily work and secure that everyone focuses on the right things.
An in depth understanding of your customers, their needs and their shopping behaviour is essential for business.
A clear view of the direction for the future, helps co-workers see how they can contribute, both as individuals and teams.
A common language simplifies communication and increases speed in operations.